Projects

SHARPIE // LiveLab Agency - New york city

As the Senior Account Manager for the multi-million dollar Sharpie Bus Tour project, I have led a talented team in executing one of the largest sampling marketing campaigns in North America. The campaign’s goal is to drive the launch of the new Sharpie Creative Marker through a nation-wide tour that will distribute over one million samples directly to consumers.

With a tremendous relationship client and agency, we have crafted and successfully delivered the challenging task of key multi-messaging "Draws on almost anything," along with "doesn’t bleed" and "draws on black," ensuring it reaches our audience organically and effectively. My role involved not only steering the team towards strategic alignment and positive outcomes but also advocating for both agency and client success. This project has highlighted my ability to lead high-profile campaigns, foster creative marketing strategies, and deliver impactful results through teamwork and dedicated leadership.

Newell Brands // LiveLab Agency - New york city

I am currently the Senior Account Manager and producer at LiveLab Agency. I have led high-profile initiatives for clients such as Sharpie, Paper Mate, and Rubbermaid, including having the privilege of leading the groundbreaking initiative of the multi-million dollar Sharpie Creative Marker national bus tour. This project has not only involved coordinating a year-long experiential tour but also integrated seamlessly with paid media and influencer campaigns to reach consumers nationwide. I also led the creation of the Ball 140th Blue Book from cover to cover. Including a total creative rebrand, multiple productions and outsourced recipe development.

I have successfully merged my passion for creativity with my expertise in project management and client relations while solving clients' obstacles that deliver impactful outcomes. I have a results my results-driven mindset, a keen eye for detail, and a collaborative spirit with a proven track record of success that has made for excellent relationships between our creative agency team and client accounts.

DR. MARTENS PRESENTS: VINCENT MARTELL - NEW YORK CITY

I assisted in project managing the entire NYC portion of Dr. Martens Presents: ‘Tough As You’ campaign. This project strengthened the connection between the brand and their target demographic by producing 12 mini-documentaries and 12 free live shows that showcased unique musicians and their stories.

I was responsible for scouting and hiring our documentarian, Vincent Martell, in addition to shooting and creative directing the promotional campaign photography for the NYC docu-series. I assisted in producing live shows and scouting out unique locations for artists such as Junglepussy, Samia, Combo Chimbita, RaFia, Jimi Lucid and many more. I created and executed social plans for all social platforms for both the artists and Dr. Martens in addition to building a custom site that housed Dr. Martens-related music content.

Please enjoy Vincent Martell’s Dr. Martens Presents promotional video HERE.

Travel with purpose - 04

I co-created issues 03 and 04 of Travel with Purpose for Graduate Hotels, an 88-page biannual guide compiled by musicians and artists, which were distributed to every Graduate Hotel guest room and lobby all over the nation.

Each travel guide featured every hotel location with a multiple page spread, tailored with location specific tips recommended by notable locals and hometown heroes. This marketing plan not only served as a physical keepsake for every Graduate Hotel guest but uniquely connected the guest to their destination. By showcasing fellow small businesses and introducing guests to the community, this further extends the attention to detail that Graduate Hotels has to maintain an elevated guest experience.

Travel with purpose - 03

The spring 2019 Travel with Purpose for Graduate Hotels is a 156-page biannual guide compiled by athletes and notable locals. This particular guide had a theme that highlighted region-specific obscure sports.

Check out a spread example HERE.

SOUND TRACKS FOR HARD ROCK HOTEL

Sound Tracks for Hard Rock Hotel is a curated guide specific to every Hard Rock Hotel around the globe. Each guide gives a detailed rundown of what the hotel property provides along with the exciting and exhilarating sights and sounds of the city.

Every guide contains fun facts about each piece of rockstar memorabilia housed at the property along with features from local musicians, chefs and artisans that highlight their favorite places to explore. Guests are introduced to local venues, popular restaurants, landmarks, hidden outdoor gems and so much more.

Each guide is printed out and put into every guest room meant for a physical keepsake.

Check out the Penang guide HERE.

COLLiDE on Rainey @ sxsw

Each year during Austin’s coveted SXSW music and film festival, COLLiDE takes over multiple venues on Rainey Street for the entirety of the festival.

I assisted in producing every venue into an immersive, branded experience for the week-long festival. Responsibilities included finding and booking talent, booking food and drink, creating side features that partnered with the main talent, creating and sending out RSVP’s weeks in advance, monitoring guests lists, talent riders, and overseeing guest experience. In addition, I lead social strategy for COLLiDE and brand socials across all platforms and company photography for review decks.